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"After trying a few angel investment networks I can categorically say that this is the best there is on the market. The response was overwhelming having received contact from over 30 people and receiving 4 offers from meeting 12 angels. This surpassed my expectations. "
Andrew Field - StreetSkins


Business Plan Tips

What Investors Are Looking For In A Plan

Investors - whether angels or VCs - are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if you explain in your plan that of your team members knows has expertise in this area. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors read a lot of business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100-page plan. Today, some entrepreneurs use a 15 slide Power Point presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's worded differently, can get really tiring. If you try and be as precise and to the point as possible, people are more likely to want to read it.

Write In Plain English

If you can't explain your idea in clear and simple English, either you don't understand what you're talking about (”What is a transaction enabled atomic journaling database server, anyway?”) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the “premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months.” Your product will reach “new heights in customer experience through the use of personalization and one-to-one profiling and customization.” It will be “user friendly” because you will be creating a truly “ecstatic customer experience.” It is a “quantum leap forward” in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase “quantum leap” really doesn't mean anything). Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, try and back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Don't give more away than you want to

Be aware of who is reading your information, and never give away more information than you feel comfortable with. Do due diligence on anyone who you are dealing with. If you do need to reveal sensitive information, ask for a Non Disclosure Agreement (NDA) to be signed.


Latest Investors

Singapore > Inside Singapore

$0 to $200,000

September 8, 2010

A marketing professional keen to be an active investor.

Singapore > Inside Singapore

$5,000 to $50,000

September 8, 2010

Singapore private investor, employed, degree, investor.

Singapore > Inside Singapore

$10,000 to $500,000

September 7, 2010

40 Year old experienced and successful professional/entrepreneur in the IT Software industry for the last 18 years. Have held Snr Management positions regionally in both MNC's and local startups. Have also held advisory roles in companies establishing themselves in Asia. Looking to expand investment activities in other industries as well... hands-on, silent or otherwise. Interested in Green-tech, Hi-Tech, Retail, F&B, Hospitality and Real Estate.

Singapore > Inside Singapore

$1,000,000 to $2,000,000

August 30, 2010

E*** Limited is provider of a broad range of credit insurance and, bonds and guarantees programmes. Regulated by the Monetary Authority of Singapore (MAS), the company is governed by the Insurance Act Chapter 142 and the Insurance Regulations. E*** Limited is a wholly owned subsidiary of publicly-listed IFS Capital Limited ("IFS"). IFS is a recognised financial institution which specialises in short- and long-term financing services for enterprises in a wide spectrum of industries. Our range of products and services is comparable with those provided by established export credit agencies with operations in Singapore Our strength extends around the world through strategic alliances and partnerships with organisations such as Munich Re Group and Nippon Export and Investment Insurance (NEXI).

Singapore > Inside Singapore

$0 to $9,999,999,999

August 30, 2010

Successfully invested in Europe and USA, looking for expansion in Asia.

Singapore > Inside Singapore

$10,000 to $1,000,000

August 27, 2010

-Group of angel investors looking to fund promising startups -From varied industries and backgrounds -Full backing from CEO of SGX listed company; with investment capital support and networks -Strong networks in financial industry -We can explore all forms of involvement, whether hands on, advisory or silent.

Singapore > Inside Singapore

$0 to $1,000,000

August 25, 2010

13+ year experience building businesses from start-up to maturity. Experience with raising capital, marketing product, sales exdprience etc. Entreapanuriel expericen and looking for viable business opportunities to invest and/or form part of management team.

Singapore > Inside Singapore

$50,000 to $100,000,000

August 25, 2010

living in singapore, currently in the investment industry. working experience in finance and human resources in automobile, manufacturing, health and IT industry in Asia, Australia & Europe. holding degree in finance and health industry. invested in real estate & pre IPO. trade forex/shares. hands-on in fund raIsing, VC, management. status: investment group or individual

Singapore > Inside Singapore

$200,000 to $2,000,000

August 22, 2010

A local investor interested in Environmentally suatainable projects. Speciall interest in renewable energy projects.

Singapore > Inside Singapore

$500 to $1,000

August 21, 2010

I am an individual investor interested in silent investing. I work full time in an accounting/audit/consultancy firm in Singapore. Our firm gives advice and consultancy on starting up of business (GST, Employee, Tax and Audit) and recurring services (Tax, Auidt and Corp-Sec).

Indonesia > Jakarta

$1,000 to $5,000

August 20, 2010

Based in Jakarta, having 10 years of banking and finance experience in Indonesia, with an emphasis on microfinance. Currently looking for investment opportunities in any startup enterprises in Indonesia. Expecting to be involved in an advisory role in the startups and likely to be able to assist in market expansion through extensive contacts locally.

Pakistan > Rahim Yar Khan

$150,000 to $160,000

August 18, 2010

I am 33 years old married, residing in Pakistan working with Internationally sponsored bank in a senior position. I have an MBA and intend to invest in addition to my job.

Singapore > Inside Singapore

$100,000 to $300,000

August 18, 2010

Mature individual in late fifties married and based in Singapore with wide experience in the electronics manufacturing industry, having held the positions of purchasing manager, director of operations and managing director in multinational company. Willing to participate hands-on or in advisory capacity as an individual investor.

Singapore > Inside Singapore

$10,000 to $100,000

August 16, 2010

Keen Investor looking for an opportunity to work with a potential Entreprenuer who has the passion to excel.

Singapore > Inside Singapore

$10,000 to $100,000

August 15, 2010

IT Consultant specializing in cloud and web optimization technology looking to invest in good companies providing consistent ROI.

Singapore > Inside Singapore

$10,000 to $50,000

August 12, 2010

I'm 40 from Singapore. Have been in Enterprise IT Sales for over a decade with many senior level IT contacts in Singapore. I have an MBA. I'm keen to be an individual investor, share my sales experience, and play an advisory role to the organization I'd invest into.

Singapore > Inside Singapore

$5,000 to $30,000

August 9, 2010

Working Professional seeking excellent investment opportunities. Inclined towards marketing and project management. Postgraduate education with overseas exposure. Individual investor with limited investment experience.

Singapore > Inside Singapore

$100,000 to $200,000

August 9, 2010

Private Investor, medical professional. Discretionary trading in equities individual investor.

Singapore > Inside Singapore

$10,000 to $1,000,000

August 8, 2010

I have 10 years experience in Banking & Finance epxeriences and Real Estate Investment. My investment amount range from $10,000 - $1,000,000 looking for strong cashflow minded entreprenuers in Singapore.

Singapore > Inside Singapore

$20,000 to $300,000

August 8, 2010

An experienced professional savvy in sales, marketing and business development. Individual investor seeking opportunities for next market growth.



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