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Business Plan Tips

What Investors Are Looking For In A Plan

Investors - whether angels or VCs - are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if you explain in your plan that of your team members knows has expertise in this area. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors read a lot of business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100-page plan. Today, some entrepreneurs use a 15 slide Power Point presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's worded differently, can get really tiring. If you try and be as precise and to the point as possible, people are more likely to want to read it.

Write In Plain English

If you can't explain your idea in clear and simple English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months. Your product will reach new heights in customer experience through the use of personalization and one-to-one profiling and customization. It will be user friendly because you will be creating a truly ecstatic customer experience. It is a quantum leap forward in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase quantum leap really doesn't mean anything). Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, try and back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Don't give more away than you want to

Be aware of who is reading your information, and never give away more information than you feel comfortable with. Do due diligence on anyone who you are dealing with. If you do need to reveal sensitive information, ask for a Non Disclosure Agreement (NDA) to be signed.


Latest Investors

Singapore > Inside Singapore

$50,000 to $500,000

February 1, 2012

Personal Information: 34, Male, Singapore. Professional experience: Investment banker specialising in M&A and capital raising. Education: Masters in FInance and Bachelors of Accountancy. Investment experience: F&B, Tech. Other value add: Negotiation skilss, valuation skills. Anticipated involvement: Varies. Status: Individual / clubbed investors.

Singapore > Inside Singapore

$1,000 to $100,000

January 31, 2012

Active investment group looking for business opportunities

Singapore > Inside Singapore

$100,000 to $500,000

January 30, 2012

Accomplished, entrepreneurial and results-driven executive with 15 years of success in creating and sustaining business within competitive markets. An ethical, loyal, energetic, “make-it-happen” professional with a history of driving significant gains in profitability. Leads with invincible confidence, communicating vision, instilling a team culture and igniting a spirit of cooperation. Respected for professional integrity and focused on building strong influential relationships, demonstrated by established credibility and leverage with major mining clients. A high achiever delivering sustained accomplishments, expert in providing innovative operating solutions to support business growth and the ability to relay highly technical information in demanding arenas. Skills: • 10 years experience as managing director. • Excellent operational and executive leadership. • Excellent communication and writing skills. • Proficient with computer knowledge such as Microsoft Word, Microsoft Excel, Power Point and Internet. • Having formal and informal turnaround skills. • Ability to contract development and negotiations. • Able to work independently and under pressure. • Responsible for other duties as assigned and related to the post of managing director. Executive role addressing operational, strategic and financial issues, including: • Founder of company in 2000 • Project Management of $20m per annum • Finance management of $20m per annum • Growth of company from 1 – 65 staff • Responsible for strategic growth of R&D arm of company • Responsible for long term strategic position in mining industry • Responsible for growth of independent offices in Perth Jakarta and Mackay • Managed and delivered projects in Tanzania, Canada, Indonesia and throughout Australia Specialties

Singapore > Inside Singapore

$50,000 to $200,000

January 30, 2012

I am 36 years old, married with 2 kids in Singapore. I am working as an operational manager in a manufacturing company and looking for good investment or new set up to invest in. I studied in tertiary education in a Polytechnic in Singapore. I have invested in 2 more company in travel- related business and a retail model business with $200,000. I could assist in overseas expansion with my contacts but I will only be an advisory or silent business partner or individual investor. The proposal has to show potential as I look to release the investment for greater height in less than 2 years. If you believe your idea could work, send me the details and we shall contact each other to see if the idea align. I will not participate in the business as I have my job to run.

Singapore > Inside Singapore

$100,000 to $300,000

January 27, 2012

29 years, CFO with a multi-national company for the last 9 years. Chartered accountant and B-com (hons) from university. I am an individual investor. I have capital for which I am looking for a good investment opportunity.

Singapore > Inside Singapore

$5,000 to $200,000

January 26, 2012

MBA qualified, director & general management of international businesses with a high turnover. I have previous investment experience in various sectors. Individual investor with links to other entrepreneurs seeking appropriate investments.

Singapore > Inside Singapore

$1,000 to $30,000

January 24, 2012

I am a 27 year, invested in small enterprises dealing in Food and Beverages, retail and software. I am currently an advisor overseeing my investments. I have a diploma in Electrical Engineering but chose to pursue my passion in business. My involvement in my investment is to hold the role of an advisor. Being an investor for the past 5 years has indeed helped increase my portfolio. I would like to be a part of the small and medium businesses. I look forward in investing with you in making your business a success.

Singapore > Inside Singapore

$100 to $20,000

January 23, 2012

33 years old, I have the highest telecommunication engineering degree plus MBA from a reputed university. Professional experience in consulting with a wide range of industries and strategy, sales, marketing and general management experience in healthcare with clear success and high potential rating over the years. I really would like an active role in the projects with a role similar to advisory

United States > Houston

$50,000 to $100,000,000

January 16, 2012

Currently the president of technology investment company. I am a graduate and have managed executive roles in the previous companies. We are investing on behalf of the company.

Singapore > Inside Singapore

$1,000 to $100,000

January 14, 2012

My background is in IT consulting and an MBA. Spouse has a legal background with a law degree, and is now in banking. Previously invested in real estate as well as hospitality sector. Would anticipate advisory would be of mutual interest in an industry in which we have experience, otherwise, silent.

Singapore > Inside Singapore

$10,000 to $300,000

January 13, 2012

37yrs, working with the largest technology multinational in IT for 5 years. Previously worked in the IT & eCommerce industry for 11 years. I am a post graduate in International Business & IT. Previously invested in Retail and Real Estate sectors. I am flexible about my involvement in the business as per the need of the project. I am an individual investor.

Singapore > Inside Singapore

$50,000 to $10,000,000

January 8, 2012

Experienced Asia-based private equity investor and lender. Previously worked in leading international institutions as a lawyer, consultant and then proprietary investor. Now independent and concentrating mainly on club deals, bringing strategic partners in alongside my own capital, to provide further growth value to portfolio companies. Current portfolio includes real estate, software, green energy, commodities and medical devices, with geographical exposure. I typically look to actively partner with investee companies, rather than being a silent investor, providing advice and financial expertise alongside assistance in subsequent fundraising rounds, negotiation of partnerships and eventual exits.

Singapore > Inside Singapore

$50,000 to $250,000

January 6, 2012

Senior manager in global MNC, developed new market opportunities in growth markets in Asia. Managed P&L, sales, business development, marketing, services strategies. I am now looking at supporting new individuals to launch new startups.. Besides investments, I can also provide management advice to startup organizations.

Singapore > Inside Singapore

$0 to $50,000

January 5, 2012

I am 39 years old, married. My professional experience is in IT (10 years) and Finance (5 years). I am a Bachelor in Computer Engineering and Master in Professional Accounting. My previous investment experience is in equities and forex.

Singapore > Inside Singapore

$1,000 to $100,000

January 5, 2012

31, Married, I am a Financial Trader by profession. I have done MIT Masters in Mechanical Engineering.. I don't have any previous investment experience besides the stock market. I would like to take part in the strategic decision making. I am an individual investor.

Sri Lanka > Rajagiriya

$1,000 to $25,000

January 3, 2012

Senior Management Professional in my mid-forties with wide experience on international business development, strategic management, leadership development and lean manufacturing processes. Results driven with passion for excellence seeking opportunity to involve with a small/medium enterprise/start-up to support growth of the business and expansion into other countries.

Singapore > Inside Singapore

$3,000,000 to $5,000,000

January 3, 2012

39yrs, Looking for opportunities textiles, steel, cement, construction & automotives. Currently Independent Investment Advisor to a portfolio of Clients. Clients have large business interests. I am an MBA with more than 10 years experience. Advisory to a portfolio of Investor.

Singapore > Inside Singapore

$0 to $50,000

January 3, 2012

An Auditor with one of the Big four accounting firms, been involved in leading numerous statutory and special audits for MNCs, particularly from the Logistics, Oil and Gas, and manufacturing Industries. Well versed with the international Financial Reporting Standards, frequently engages senior management, advising the client on complex accounting issues as well as evaluating any pertinent risk identified that might cause misstatements in their financial statements.

Singapore > Inside Singapore

$1 to $250,000

January 1, 2012

I am an entrepreneur in my late thirty's. My experience is mainly in the food and drinks industry working for multinationals and SME's across the world. I have a B.Com (hons) 1st class with real estate and other investments. I prefer to be a silent investor but would welcome the opportunity to contribute to add considerable value to any new venture. able value to any new venture.

Singapore > Inside Singapore

$1,000 to $10,000

December 28, 2011

With 11 years’ experience in various industries such as Info Communications systems (IT), Real Estate, Sales and Marketing. Graduated with a Bachelor of Applied Science. Currently running a business in Application Development, focusing on E- commerce and Mobile Solution. Looking for lucrative business with silent or hands on involvement.



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