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What our members have to say...
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"I would like to say thank you for the opportunity your investment forum gave me in life. We did business and re-branded the company and even managed to start up another company in Finland. One in the UK is in the mobile business while the Finn one is in the software business. "
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Contador Wanarua - Cliqsmart Ltd |
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First Lesson In SEO - Search Engine Optimization
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Although it is a first lesson in SEO, but believe me, as far as my experience is concerned, this is the lesson that most seo’s learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet searcher. SEO is a very responsible task that requires deep thinking and long term focus, rather than short trem benefits.
First Lesson: Know Your Audience
The fist and foremost thing that you should focus with all web-site design, the best objective for your site, is to help your visitors achieve a desired result, whether that’s purchasing a product, signing up for a newsletter, or finding the desired information.
You should be able to answer these questions i.e. Why people are coming to our site? Where they are coming from? And what they do once they get there?
If you do not have clear answers for these yet, my advice is to forget everything for now and solve these seemingly innocent and easy but very difficult and core questions first.
Important Elements of a Website
Search engine optimization is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings.
Those elements include:
- Entry and exit pages
- Page titles
- Site content
- Graphics
- Web site structure
The second important thing is: Search Engine Criteria
Some of the chief criteria by which a search engine crawler determines the rank your site should have in a set of results include:
- Anchor texts
- Site popularity
- Link context
- Topical links
- Title tags
- Keywords
- Site language
- Content
- Site maturity |
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