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What our members have to say...
"First of all, as a customer of Singapore Investment Network, I would like to say that the network is just tremendous. Kudos to yourself and James for having the hindsight in establishing such a great tools for entrepreneurs like me."
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Jameson Koh - A global chain of beverage stores |
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A 5-Step Solution to Email Marketing Success for Beginners
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At first glance, putting together an email marketing campaign can seem daunting. How does one even know where to begin? Well, the best place to start is by thinking through and considering all the steps. After all, how do you eat an elephant? One bite at a time. Once you apply this simple 5-step process for fail-proof permission-based email marketing you’ll be equipped to you simplify the email marketing process and execute successful campaigns.
Step 1:
Start by using permission-based email software (such as iContact, Constant Contact or Mailchimp) that make it possible to easily create e-newsletters, automatically manage subscribes, unsubscribes and bounces and provide you with view reporting statistics like opens and click-throughs.
Step 2:
Decide on the type and frequency of the email communications you will be sending. I recommend sending at least one newsletter per month. You can send multiple newsletters if you sell different types of products or services. You can also send promotional messages offering a discount or a coupon for a product or service.
Step 3:
Add a sign-up form to your website so you can start collecting subscribers and import any existing lists of subscribers that have already requested your communications. It is generally considered acceptable to import the names of anyone who has done business with you in the past year, if you will be sending content relevant to what they purchased.
Step 4:
Choose email template that works with your image/brand by using the templates provided within the email software, having your in-house team create one, or by using the custom design services of your email software company. iContact, Constant Contact and Mailchimp offer hundreds of design template options that can be used free of charge.
Step 5:
Develop relevant and high-quality content for your newsletter or message, and send it out to your list. Continue sending your e-newsletters, announcements and offers with consistent frequency. As your list grows, you will see increased traffic (and if applicable, increased sales) on the day of and the days following an email send.
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